Media Planning within the Internet Communications planning Process

If you look around online at all the various options for accomplishing communications objectives, you will find a gamut of ideas regarding the amount of planning that is required to effectively manage an internet advertising campaign.

This article helps to reinforce the notion that planning is an integral component of any integrated internet communications project.

It also has some good ideas on what is required in order to understand the effectiveness of internet advertising within an integrated plan.

The other side of the coin is that internet advertising, marketing, and public relations vendors do not always have sufficient motivation to engage in a planning process with their clients. And especially if that client is involved in many different communications campaigns simultaneously. Or if it may cause the client to consider options other then their own service offerings.

What sort of experiences have you had with internet advertising vendors and services?

Or Internet Marketing or Public Relations Projects as a whole?

Have you found that there seems to be a strong emphasis on planning coming from your suppliers for these services?

What sort of things do you feel could be even more helpful in planning integrated internet communications projects?

Tags:
internet advertising
internet marketing
internet public relations
Online Advertising
Advertising
Internet
New Media
Integrated Internet communications planning